Privacy Policy

1. Who we are

Best UK Money Deals ("BUMD", "we", "us") is an independent UK personal finance comparison website operated from the United Kingdom. We are the data controller for personal data collected through bestukmoneydeals.co.uk. If you have any privacy questions, contact our editorial team at [email protected] or use the contact form.

2. What personal data we collect

We only collect what we need to deliver the service:

• Email address — when you subscribe to our weekly UK money guide newsletter.
• Name, email address and message — when you use the contact form.
• Technical data — IP address, browser type, device type, pages viewed and approximate location (country / city), collected automatically via cookies and analytics.
• Cookie preferences — your choice on our cookie banner, stored in your browser.

We do not knowingly collect data from anyone under 18. We do not collect special-category data (health, religion, political views etc.). We do not collect financial account numbers, card numbers or banking credentials — never type them anywhere on this site.

3. Why we use your data (lawful basis)

Purpose	Lawful basis	Data used
Send weekly newsletter	Consent (you ticked the box)	Email address only
Reply to contact-form messages	Legitimate interest (you contacted us)	Name, email, message
Measure site usage and improve content	Legitimate interest	Anonymised analytics
Detect fraud and bot traffic	Legitimate interest	IP, browser fingerprint
Comply with UK legal obligations	Legal obligation	As required by law

4. How long we keep your data

• Newsletter subscribers — until you unsubscribe. One-click unsubscribe link is in every email.
• Contact-form submissions — 24 months from last reply, then deleted.
• Analytics data — 14 months in aggregate form, then deleted or fully anonymised.
• Cookie consent — 12 months in your browser, then we re-ask.

5. Who we share data with

We do not sell personal data, ever. We share with the minimum necessary third parties to operate the service:

• Email delivery provider — to send our newsletter.
• Analytics provider — anonymised, aggregated traffic data only.
• Hosting and CDN providers — to serve the website (UK and EU servers).
• Affiliate networks — when you click through to a lender, we share a click-ID. We do not share your email, name or personal contact details with lenders unless you apply directly with them.
• UK authorities — only where required by law (e.g. a court order or HMRC information notice).

All third-party processors are bound by written contracts and are required to handle your data only on our instructions and only for the purposes listed above.

6. Affiliate clicks and trackers

When you click an "Apply now" button to visit a lender's website, the destination URL typically contains a tracking ID identifying BUMD as the referrer. This is how we are paid commission. The tracking ID does not contain your name, email or any personal identifier — only a campaign code attached to the click event.

7. International data transfers

Where personal data is transferred outside the UK or EEA — for example to a US-based analytics provider — we rely on the UK International Data Transfer Agreement, Standard Contractual Clauses, or an adequacy decision. We do not transfer personal data to any jurisdiction without an appropriate safeguard in place.

8. Your rights under UK GDPR

You have the following rights over your personal data:

• Right of access — request a copy of the personal data we hold about you.
• Right of rectification — ask us to correct inaccurate data.
• Right of erasure — ask us to delete your personal data ('right to be forgotten').
• Right to restrict processing — ask us to pause processing while we resolve a concern.
• Right to data portability — receive your data in a machine-readable format.
• Right to object — object to processing based on legitimate interest, including direct marketing.
• Right to withdraw consent — at any time, for any consent-based processing (e.g. newsletter).
• Right to lodge a complaint — with the UK Information Commissioner's Office at ico.org.uk.

Most rights can be exercised by emailing [email protected]. We aim to respond within 30 days as required by UK GDPR.

9. Security

BUMD uses HTTPS encryption across the entire site, secure password hashing for staff accounts, encryption at rest for any personal data stored on our servers, and regular access reviews for editorial staff. We do not store payment or financial-account information on our servers.

10. Cookies

Detailed information about the cookies we use is set out on our Cookie Policy page. In short: we use essential cookies (always on), and analytics / measurement cookies (only with your consent). No advertising cookies.

11. Changes to this policy

We update this policy when our practices change or where law requires. Material changes are notified by email to newsletter subscribers and via a banner on the home page for at least 30 days. The 'last updated' date at the top of this page always reflects the most recent change.

12. How to contact us

For any privacy question, request to exercise rights, or to raise a complaint:

• Email — [email protected]
• Post — Best UK Money Deals, 4th Floor, 86–90 Paul Street, London, EC2A 4NE, United Kingdom
• Online — contact form

If we cannot resolve your concern, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk or 0303 123 1113.